I don't think anybody seriously believes tech companies want to become media companies. That is not the conversation. And if it is, then that conversation itself is off-point. The actual point is that content and attention used to be the exclusive "right" of the media until the advent of the Internet. The Internet runs on content, and attention is zero-sum. So, as part of their marketing strategy, companies are investing a lot more in content, first to engage an audience and then to build a brand. Many of these are tech companies, but not all are. Some are financial institutions; others are in engineering.
However, in the process, it is impossible for them not to compete with the media for people's attention, editorially-savvy talent, and content itself. There are implications to this, some of which we can already trace and others we don't yet know. That, really, is the conversation. There is minimal financial upside in becoming a "media company" beyond the simple fact that you can use attention and content to grow your customer base because that is what doing business online demands.
Conflict of Interest and keeping people circumspect since 19kpiridim. :)
I've never really given much thought to Tech companies and even financial institutions and their need to control narratives through the media. Really interesting now that I think about it. As Adeleke said above, traditional Media Houses appear to have mostly lost the monopoly on information and its narration not necessarily their place as a whole.
I don't even want to think about 'Liko and FGN's love for him. Mtchew.
I don't think anybody seriously believes tech companies want to become media companies. That is not the conversation. And if it is, then that conversation itself is off-point. The actual point is that content and attention used to be the exclusive "right" of the media until the advent of the Internet. The Internet runs on content, and attention is zero-sum. So, as part of their marketing strategy, companies are investing a lot more in content, first to engage an audience and then to build a brand. Many of these are tech companies, but not all are. Some are financial institutions; others are in engineering.
However, in the process, it is impossible for them not to compete with the media for people's attention, editorially-savvy talent, and content itself. There are implications to this, some of which we can already trace and others we don't yet know. That, really, is the conversation. There is minimal financial upside in becoming a "media company" beyond the simple fact that you can use attention and content to grow your customer base because that is what doing business online demands.
Lmaoo this is the best thing I’ve read all week. Makes me want to go back to when we were at that hotel drinking beer and talking about everything.
See I don’t want to say you’re a mad person because you’re my friend but that person that wants to pay $25 has put us in trouble now. Eat the rich. 👏👏
But yeah I’ll pay to read this. Thank you. 😘
Conflict of Interest and keeping people circumspect since 19kpiridim. :)
I've never really given much thought to Tech companies and even financial institutions and their need to control narratives through the media. Really interesting now that I think about it. As Adeleke said above, traditional Media Houses appear to have mostly lost the monopoly on information and its narration not necessarily their place as a whole.
I don't even want to think about 'Liko and FGN's love for him. Mtchew.
The best as usual,how many best you have is what we’re kuku still counting.
Founders want to be reaping without sowing
They can't keep their best hands,but they can get the best vacations and flaunt new whip. There is God oo
They can't keep their best hands,but they can get the best vacations and flaunt new whip. There is God oo