Pass It On

It’s time to evangelize

Olumuyiwa Olowogboyega

Sep 25, 2026

TOGETHER WITH CREDIT DIRECT

The iPhone 18 Pro is here!🤩

Get yours with a minimum 25% down payment through Credit Direct Checkout at any iStore nationwide.

Check Your Credit Limit to plan your purchase better

Know Your Limit

Instead of a regular Notadeepdive edition today, we’re going to take today’s newsletter to ask you to do something instead.

If you’re a subscriber, you probably found Notadeepdive because someone recommended it or shared it on your timeline or LinkedIn page. Heck, it could have been a screenshot in your three person group chat. Wherever they evangelised to you, they were sure you’d love the newsletter (and they were right).

Anyway, because we always want more, we’ve decided it would be nice to get to 6,000 subscribers. Also, what’s wrong with a little ambition?

We thought about running ads, ~~like that time Kuda’s ads were everywhere but in your dreams~~. But what we know for sure is that if you read Notadeepdive, you know the few more people who should definitely be reading our work.

All of this preamble is basically to say we’re relaunching our referral campaign.

You can generate a referral link here and tell other awesome people like you to subscribe.

And for the fun of it, we’ve even created a leaderboard.

If you’re top of the leaderboard at the end of the week, you win a ₦20,000 voucher to take someone you referred to lunch. You can talk about Notadeepdive while you eat. If your referrals bring us five new subscribers, we’ll even send you a T-shirt, and if ten awesome people show up, we owe you a really fine journal.

Alright, time to get cracking. Think of ~~one person~~ all the people who should be reading Notadeepdive, and send them your link. If they subscribe, you climb the leaderboard and they get a better inbox. Win-win.