I’m not even sure why I’ve not been able to take MTN’s streaming play too seriously. I just generally think the telcos have not always really committed to streaming.
What do you think about building an AVOD? Like a Tubi for Africa or maybe even bringing Tubi to Africa? Obtaining critical mass is possible with Nollywood so selling advertising to brands won't be as hard.
I like this idea; with YouTube and traditional TV channels like African Magic, people should be used to ad-interrupted breaks. Also, it affords people something that is always playing on their TV; they don't have to select a particular movie, they just look at the schedule.
Interesting read!
Thank you!
What about MTN? They announced plans to enter the industry some months back.
I’m not even sure why I’ve not been able to take MTN’s streaming play too seriously. I just generally think the telcos have not always really committed to streaming.
What do you think about building an AVOD? Like a Tubi for Africa or maybe even bringing Tubi to Africa? Obtaining critical mass is possible with Nollywood so selling advertising to brands won't be as hard.
I like this idea; with YouTube and traditional TV channels like African Magic, people should be used to ad-interrupted breaks. Also, it affords people something that is always playing on their TV; they don't have to select a particular movie, they just look at the schedule.