At the core, it all boils down to poverty. Even with the music stars, it is still relatively chicken change revenue from Nigerian concert goers and paid streaming subscribers in Nigeria. Tour abroad and get brand endorsement deals or remain broke.
Everything about creating and selling non-tangible non-essential products in Nigeria is battling with a majority poor populace. Until that changes, NGMI (well, unless you - whether filmmaker or musician - sell to the west primarily)
I wrote about this, and the junkyard that is my beloved Nollywood here
I would like to add that there is a pattern of Nollywood deliberately suppressing any rising stars, because stars have bargaining power, and leverage. Case in point, the Nollywood 2005 ‘G8’ ban.
Without stars, they effectively self-neuter one of their most important scarcity funnels.
I hadn't even thought about it but you're absolutely right. So ironic that in a bid to implement "price controls," the industry is willing to shoot itself in the foot
This is a great article.
At the core, it all boils down to poverty. Even with the music stars, it is still relatively chicken change revenue from Nigerian concert goers and paid streaming subscribers in Nigeria. Tour abroad and get brand endorsement deals or remain broke.
Everything about creating and selling non-tangible non-essential products in Nigeria is battling with a majority poor populace. Until that changes, NGMI (well, unless you - whether filmmaker or musician - sell to the west primarily)
I wrote about this, and the junkyard that is my beloved Nollywood here
https://ifeoma-chukwuogo.medium.com/did-you-know-the-journal-blog/nollywood-junkyard-66b9a178003f
I would like to add that there is a pattern of Nollywood deliberately suppressing any rising stars, because stars have bargaining power, and leverage. Case in point, the Nollywood 2005 ‘G8’ ban.
Without stars, they effectively self-neuter one of their most important scarcity funnels.
I hadn't even thought about it but you're absolutely right. So ironic that in a bid to implement "price controls," the industry is willing to shoot itself in the foot
Good article. The content should be free even on mtn. Attention is monetizable.
Nice article.