Nice article. I would also add that disposable is low to non existent, data cost is high and most times, free alternatives albeit diluted in quality are readily available.
Don’t believe that Kenya data—especially with that dramatic decline in DStv subscriptions.
Nigerians don’t have money. It’s Yahoo boys, corrupt politicians, and others feeding off the broken system that make it look like we’re, driving inflation.
Until that group begins to truly read, any Nigerian-focused paid media platform will struggle. They’re the ones with all the disposable income, yet all they care about is Amaka Skye and Yakoyo.
It goes without saying I want the system to root them out.
Good read as always. It’s tough running a subscription based news platform in this part of the world. One of my favourite go to platforms, Stears, had to switch focus to b2b subscription but I still miss the news I get from there
I think the biggest problem is that too many people are struggling to survive. Nigerians are almost always in survival mode. So we only pay for what we ABSOLUTELY NEED not what we WANT.
Of course the average income of the average American, European, Asian is nothing compared to the income of the average Nigerian.
I saw your comment about a lack of emotional connection to any newspaper; I don’t think that’s the issue. We connect or disconnect based on our pocket. The pocket is usually the deciding factor.
That’s why you’ll often hear comments like “money wey I go use chop, make I use am buy wetin…. Abeg abeg!”
So basically, poverty
I'm finding better language
Nice article. I would also add that disposable is low to non existent, data cost is high and most times, free alternatives albeit diluted in quality are readily available.
I wonder how we never got around to building publications that people love and trust over time.
Very few people have any real emotional connection to The Punch, Tribune, The Guardian, etc.
More than disposable income, this is a big part of the problem.
Try Fremium model…the large audience pool will attract enough ads. No newspaper today in Nigeria does more than 40k daily circulation.
I'll be surprised if any newspaper is doing up to 40k. I might wager it'll be like 20k daily.
Nice write up
Don’t believe that Kenya data—especially with that dramatic decline in DStv subscriptions.
Nigerians don’t have money. It’s Yahoo boys, corrupt politicians, and others feeding off the broken system that make it look like we’re, driving inflation.
Until that group begins to truly read, any Nigerian-focused paid media platform will struggle. They’re the ones with all the disposable income, yet all they care about is Amaka Skye and Yakoyo.
It goes without saying I want the system to root them out.
Good read as always. It’s tough running a subscription based news platform in this part of the world. One of my favourite go to platforms, Stears, had to switch focus to b2b subscription but I still miss the news I get from there
I think the biggest problem is that too many people are struggling to survive. Nigerians are almost always in survival mode. So we only pay for what we ABSOLUTELY NEED not what we WANT.
Of course the average income of the average American, European, Asian is nothing compared to the income of the average Nigerian.
I saw your comment about a lack of emotional connection to any newspaper; I don’t think that’s the issue. We connect or disconnect based on our pocket. The pocket is usually the deciding factor.
That’s why you’ll often hear comments like “money wey I go use chop, make I use am buy wetin…. Abeg abeg!”