What will Africans actually pay for?
Try Fremium model…the large audience pool will attract enough ads. No newspaper today in Nigeria does more than 40k daily circulation.
I'll be surprised if any newspaper is doing up to 40k. I might wager it'll be like 20k daily.
Nice article. I would also add that disposable is low to non existent, data cost is high and most times, free alternatives albeit diluted in quality are readily available.
I wonder how we never got around to building publications that people love and trust over time.
Very few people have any real emotional connection to The Punch, Tribune, The Guardian, etc.
More than disposable income, this is a big part of the problem.
Try Fremium model…the large audience pool will attract enough ads. No newspaper today in Nigeria does more than 40k daily circulation.
I'll be surprised if any newspaper is doing up to 40k. I might wager it'll be like 20k daily.
Nice article. I would also add that disposable is low to non existent, data cost is high and most times, free alternatives albeit diluted in quality are readily available.
I wonder how we never got around to building publications that people love and trust over time.
Very few people have any real emotional connection to The Punch, Tribune, The Guardian, etc.
More than disposable income, this is a big part of the problem.