I made a podcast

You better listen!

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Jumia (Don’t groan!)

If you’ve read this newsletter for any length of time, you’ve watched me obsess over Jumia for years. I’ve talked about their dark stores, their cloud bill, how they’re no longer a doorstep delivery company, nd the magic they'll need to pull off to be profitable by 2028.

What I've never done is tell the Jumia story from the beginning. Like how Jumia started life in 2012 as two separate companies called Kasuwa and Sabunta, or how the company you know as Jumia was legally Africa Internet Group until 2016.

I realised quickly that a story like this doesn't fit in a newsletter. Fourteen years of filings, court documents, and investor presentations, and the world Jumia was formed in, needed audio, not another 3,000 words.

So Nnanna (of Fintech is Easy, and comfortably this newsletter's favourite guest writer) and I made Africa Built, a podcast that reconstructs how Africa's biggest companies were actually built.

Episode 1 is Jumia: The Amazon of Africa, and it's full of details I didn't know until I started digging. Konga's eventual buyer, Leo Stan Ekeh, insists he was building e-commerce in Nigeria before Jumia or Konga existed.

The Jumia–Konga war that invented Nigerian Black Friday was funded on both sides, in part, by the same Swedish money.

▶ [Listen to Episode 1: The Amazon of Africa] on Spotify, YouTube, and Apple.

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