Archive - Notadeepdive

The Butterfly Memos

Flutterwave's rehearsal for the big stage

9 hrs ago •

Olumuyiwa Olowogboyega

The League table

Form, finance, and fortune collide

Aug 24 •

Olumuyiwa Olowogboyega

A $56 million power bill

Power bills and fintech's gold rush

Aug 17 •

Olumuyiwa Olowogboyega

From amala to aisle five: the quick-commerce collision course

Aug 15 •

Olumuyiwa Olowogboyega

Jumia’s walk to profitability is a tightrope

Jumia has very little room for error in its 2027 profitability target

Aug 8 •

Olumuyiwa Olowogboyega

YC-backed Reliance Health lays off 100+ people in breakeven push

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Aug 6 •

Olumuyiwa Olowogboyega

Divorces, DNA & Discounts

Ex parte injunction meets takeover rumor

Aug 3 •

Olumuyiwa Olowogboyega

The big, beautiful business of airtime lending

The ₦83 billion fintech business hiding in your SIM card

Aug 1 •

Olumuyiwa Olowogboyega

July 2025

Honest taglines for Nigerian fintech

From “seamless” to “super app,” here’s the honest glossary.

Jul 27 •

Olumuyiwa Olowogboyega

The adults in the room

Even when VCs blow up, employees are collateral damage

Jul 25 •

Olumuyiwa Olowogboyega

Will we get streaming wars again?

The reality looks more like a skirmish than a war

Jul 20 •

Olumuyiwa Olowogboyega

Salary accounts are dead, long live the neobanks

The new primacy is who moves your money

Jul 18 •

Olumuyiwa Olowogboyega

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